| Pro Card Benefits | Blue |
Basic |
Gold |
| Discount on subscriptions to Make-Up Artist magazine | 10% | 15% | 50% |
| Discount on tickets to any IMATS in the world | 10% | 10% | complimentary entry to IMATS events |
| Discounts and offers at the Make-Up Artist Shop | promotional offers | promotional offers | 10% |
| Expedited IMATS entry | Yes | Yes | Yes |
| Access to pro-only hours and events at IMATS | Yes* | Yes | Yes |
| Special invites to pro-only Make-Up Artist events | Yes* | Yes | Yes |
| Year-round pro discounts from participating partners | Yes | Yes | Yes |
| Unlimited networking opportunities | Yes | Yes | Yes |
| Sneak previews of new products | No | Yes | Yes |
| Exclusive Make-Up Artist gifts | No | Yes | Yes |
| Reserved seating for presentations | No | Yes | Yes |
| Expiration date | 2 years | 2 years | 2 years |
All Make-Up Artist Pro Cards are the property of Key Publishing Group and are provided for professional identification purposes and access to select services and products related to Make-Up Artist magazine, IMATS and its affiliates. The card is non-transferable and is valid for two years from date of issuance, at which point cardholders are welcome to renew their memberships. Any misuse, alteration or fabrication of the card will subject the cardholder to revocation of the card and its benefits. Revocation policy will be enforced at the sole discretion of Key Publishing Group.
| London 2013 | May 27 by 5 p.m. |
| Vancouver 2013 | July 1 by 5 p.m. |
| Sydney 2013 | September 2 by 5 p.m. |