 |
 |
 |
| Estée Lauder Sacks Prescriptives |
|
 |
| ABOVE: Prescriptives Magic Liquid Powder; LEFT and BELOW: Flawless Face Primer and Moonbeam Eye Color. |
| Photos courtesy of Prescriptives |
Posted: Friday September 18, 2009
If you like Prescriptives products, you’d better stock up while you can: On Sept. 17, Estée Lauder Companies announced it will stop production and global wholesale distribution of the brand by Jan. 31, 2010. The brand will still be sold online at www.prescriptives.com while inventory lasts.
In a statement posted on the company’s Web site, Estée Lauder President and Chief Executive Officer Fabrizio Freda indicated that the company would focus on strengthening core brands and creating turnaround plans for underperformers. Brands that don’t respond to revamping efforts may be discontinued, as Prescriptives was.
 “After a thorough analysis of the Prescriptives brand, management concluded that the brand’s long term business model is no longer viable given the current market environment,” Freda said. He added that the company will try to place as many affected employees as possible in open positions within the company.
“We believe that the difficult decision relating to Prescriptives will allow us to redirect our resources to key strategic imperatives where we see the highest growth potential,” said Freda. “Ultimately this action allows us to focus on those areas which we expect to benefit the Company, our shareholders and business partners. We intend to work closely with our retail partners and continue to communicate with our consumers to ensure a seamless transition.”
Prescriptives had been sold in the United States, Canada, the United Kingdom, Ireland and Australia. Toll-free consumer support numbers have been set up in North America (877-819-2968 for English-, Spanish- and French-speaking customers), the United Kingdom (0800 088 4168) and the Republic of Ireland (1800 936 080).
For Beauty Breakdowns featuring Prescriptives Magic Liquid Powder, and other Prescriptives products, visit www.Makeup411.com.
|
|
|
|
 |
|
| |
|
|
2010 Primetime Emmy Nominations - Thursday July 08, 2010 |
| On July 8, the Academy of Television Arts and Sciences announced the Creative Arts Emmy nominees. Click the full story to read the nominees in the make-up and hair categories. |
 |
|
Make-Up Artist Magazine Features Michael Jackson Retrospective - Monday July 06, 2009 |
| Following the recent death of Michael Jackson, Make-Up Artist magazine’s next issue (#79) will feature a retrospective of the King of Pop,
featuring interviews with a number of make-up artists who worked with
Jackson over the past three decades, as well as some exclusive,
never-before-published photos. |
|
|
|
Web Exclusive: Hellboy 2: The Golden Army, Young Hellboy - Monday August 04, 2008 |
| From a make-up perspective, the first major character to appear in Hellboy 2 is
a younger version of the hero, seen in a 1955 prologue with Professor
Broom (John Hurt). The Young Hellboy character was created by the
Barcelona-based company DDT Efectos Especiales and played in a
gender-bending twist by the company’s Montse Ribé. |
|
|
|
|
|
|
 |
|
|
 |
Good Times in the Great White North |
|
|
Spies, Superheroes and a Season of Witches |
|
|
Model Maker |
|
|
Top Shop |
|
|
A Splash of Color |
|
|
Brittania Rules! |
|
|
|
| |
| About Make-Up Artist Magazine |
| Order IMATS Tickets |
| Make-Up Artist Store |
| Where to Find Make-Up Artist Magazine |
| Suggested Links |
| Sign up for our Mailing List |
|
|
